Skip to content Color is a fabulous visual representation of a brand and product packaging. Visually appealing packaging always prompts emotions or feelings about products and impacts buying decisions. It is interesting that 80% to 90% of customers predict a product based on the color scheme.
Color communication is essential to engage potential customers. Therefore, it is important to determine which color is important for your product packaging design to ensure differentiation in a rainbow of colored packaging on retail shelves.
Colorful packages convey the brand values to potential customers. Therefore, you need to consider the following factors in your mind when choosing color and branding.
You need to consider buyers when choosing color packaging because different color schemes represent different facts to different customers. It is a good choice to pick a specific color for a specific audience. For instance, a yellow color is an ideal representation of youthfulness.
It is important to consider that color psychology for packaging lets customers know what product is packaged. Specific colors are utilized to represent the nature of different products. For instance, the red color packaging of Coca-Cola represents refreshment and energy.
It is important to conduct competitor research to decide on unique and adventurous colors to differentiate your brand and products in a competitive market. For instance, Apple utilizes minimalist colors such as gold and silver for a premium look, while Samsung prefers bold colors such as black and blue to attract a diverse audience.
It is a good approach to convey your brand message by choosing an ideal colorful brand identity package. For instance, you can consider a yellow color to convey message or purpose of your energy drink brand.
You need to consider more than just conveying the brand message. It is crucial to choose colors that represent intelligence to share your brand story seamlessly. For instance, McDonald’s utilized the yellow color to convey energetic brand values and engage a young audience.
The cultural meanings associated with colors are utilized to engage potential customers in different regions. For instance, gold color represents excellence and success in the United States of America.
White is one of the manly color schemes, ideal for conveying protection and simplicity of different products. For instance, Dove uses white color to represent the purity and simplicity of cleansing products.
Black is part of marketing color theory to represent premium products while providing a sense of luxury. For instance, Chanel is using this color in packaging to ensure exclusivity and luxury.
The best color to grab customers’ attention without considering their genders and ages. Lighter shades are for young customers, and dark shades are for older customers. For instance, Pepsi uses blue color to convey trust and refreshment.
Red color is available in different shades to represent different things. Dark shades are ideal for luxury items, while lighter shades are perfect for energetic items. For instance, Coca-Cola presents excitement and energy.
The perfect color to present healthy and sustainable products. For instance, Whole Foods Market uses this color to represent healthy and eco-friendly items.
Yellow color symbolizes fun and happiness to grab the attention of adults and kids. For instance, Lays uses this color to evoke energy and warmth.
Purple is used to convey creativity, luxury, and originality to represent premium products. For instance, Trello utilizes purple to represent products as mystery and luxurious items.
Pink is an ideal option for product packaging that seeks to convey beauty and sincerity to customers. For example, Victoria’s Secret utilizes pink packaging to promote luxury and femininity.
Gray in the packaging and labeling of product showcases neutrality and calmness. For example, Samsung uses subtle gray color exclusivity and sophistication.
Brown packaging symbolizes eco-friendly and earthy feelings for customers. For example, Hershey’s uses this color packaging to showcase the warmth and richness of chocolates.
The colors of product packaging are influenced by the customers’ emotions and perceptions. Colors are an ideal source of evoking emotions and feelings while communicating the brand values. For instance, yellow promotes optimism and happiness, while red is familiar with excitement and energy.
Strategic utilization of color makes product packaging more appealing while boosting brand recognition and making a difference in a competitive market. You can differentiate your products in a crowded market and market them to potential customers by choosing the ideal packaging colors.
Are you ready to take your business to the next level of success to capture more sales and build customer loyalty? At The Box Zilla, we are committed to offering businesses customizable packaging solutions. Let’s get a free quote to design the branded packaging with the ideal color palette today!
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