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No product comes without packaging these days. The reason is obvious; we all still judge the book by its cover. It means that customers will perceive how good a product is by looking at the presentation its packaging displays. That being said, as a brand, you need to know and choose the right packaging that will highlight your product, right? Well then, let’s have a look at the popular types of boxes and how to choose the right one!
Know Different Types of Boxes
If you are getting confused when choosing the right packaging boxes for your products, don’t worry, it’s a normal thing. So, to make it easier, you need to know and understand different types of product boxes.
Check out some options below!
Paperboard Boxes
Paperboard boxes are quite common as you can easily find them in every retail store. This also means that those brands choose to go with paperboard boxes to display the products on their shelves. Thus, from cereal boxes, and soap boxes, to some boxes for food items, paperboard is a reliable name.
The paper material to produce these boxes is thin and lightweight. On the other hand, the material is also strong enough to hold various products. Plus, boxes made of paperboard are recyclable. Thus, they are your option to go if you are searching for eco-friendly box options.
Kraft Paper Boxes
Speaking from a sustainability standpoint, kraft paper is a good choice. Why?
Well, not only that you can recycle the material. More than that, you can also upcycle it. Another excellent point to note here is that you can design kraft paper with limitless customization options. From different colors and unique finishes to trendy patterns, it’s all up to you!
Corrugated Cardboard Boxes
Perhaps you know that corrugated cardboard is a powerhouse in the e-commerce industry. This material is flexible for everything from shipping cartons to gift boxes to takeout deliveries.
Let’s find out why!
So, cardboard is specially made of multi-layered paper called fluting. Then, it’s corrugated, which comes with different layers that make the packaging to be extra strong and cushioned. Hence, we can see how cardboard box types come up as the top option for e-commerce deliveries.
Speaking of sustainability, boxes made of corrugated cardboard are made of recycled materials. Thus, they are perfect if you are an eco-conscious brand.
Moreover, from a design angle, these boxes are a favorite as they are easily customizable. Whatever color, design, shape, or coating you want, you can get it. Some samples of these box styles and designs include boxes for Pizza, shipping boxes, and other boxes that brands use to ship their online orders.
Rigid Boxes
If the perceived value of your product is supreme, then you will want to choose rigid boxes. The name ‘rigid’ comes to define the sturdy construction and durability of the boxes. Yes, this means that these boxes are much thicker and more condensed than paperboard or corrugated packaging. Most importantly, boxes from rigid can add value to a product in a way that makes it more appealing to prospective customers. Some samples you can see are, such as an iPhone box and some boxes for luxurious watches.
Portable Cartons boxes
To make it more convenient for customers to carry your products, you can opt for Portable cartons. This type of packaging is ideal for packing some heavy things more conveniently. However, remember that it is made of paper material. Thus, you cannot put many heavy things inside it.
Innovative Boxes Solution: What to Consider?
Alright, now you know some popular types of boxes to pack, present, and preserve your products. Yet, when it comes to choosing the right one, what things will you need to consider?
Let’s break it down!
Get the Packaging Material According to Your Needs
There’s a variety of packaging materials like paperboard, corrugated cardboard, kraft, rigid, and so on, right?
To choose the right packaging, you need to make sure your choice of packaging materials is durable enough for the shipping journey. After all, for sure, product safety should always be your main priority.
Moreover, you also need to think about some considerations like:
- The size of the product
- Product’s weight
- Fragility of your product
By considering the points above, you can choose the type of packaging material that will best protect it.
Your Budget Is Also an Important Consideration
Your budget will decide what you can and cannot do in your business. Accordingly, that includes choosing the right packaging you need. One thing to note here is that your packaging is supposed to enhance your business, not detract from it.
So, here is what you should consider!
The more boxes you need, the more cost you have to pay. However, don’t be discouraged as you can get your boxes wholesale. This way, you will be able to get a large quantity of boxes for a better price.
In addition, for sure, you will need to decide on the budget for designing your packaging boxes. For example, if you are planning to include your packaging boxes in your marketing strategy, customizing them is very essential. Accordingly, we know that creative work is an extra cost. Yet, it will be a worthwhile one if you want to highlight both your products and brand from the crowd.
Think About What Your Customers Want
The most important commandment of any business is knowing what exactly your customers want. Well, this applies even further when choosing and designing your packaging. This means that you should look at your packaging boxes through the lens of your customers.
How?
- What colors of packaging will convince them to purchase?
- Do they like any specific packaging style?
- Will they prefer products in eco-friendly packaging?
Once you figure it all out, you also need to imagine the ideal packaging experience for your customers. Plus, it will be a good idea to see what other brands have done and search for the packaging trends. By having proper planning, you will have a clear vision for your packaging boxes.
What Should You Do to Get Started?
Well then, it is obvious that we all still judge the book by its cover, right?
It means you need to choose the right boxes that will display the value of your products inside and convince those customers. So, to get started with designing your boxes, you should work with a professional packaging company like The Box Zilla.
Have fun designing your boxes!
